“Real food doesn’t have ingredients, real food is ingredients.”
Jamie Oliver, celebrity chef
Just Eat provides the option to order food online. The technological company now counts 45,000 connected restaurants and earns an annual revenue of 192 million. In order to serve their target audience even better, e-marketing played an important role. Just Eat sends out regular e-mails to newsletter subscribers containing personalized food info. Just Eat uses Mailchimp to create and send these e-mail marketing campaigns. With over 10 million users, Mailchimp is one of the most used e-mail marketing platforms in the world. It is user friendly, can easily be integrated with other applications and, above all, it’s a lot cheaper than e-mail marketing packages from other providers. It’s even possible to send out 2,000 e-mails per month, free of any costs.
As an official development partner of Mailchimp, Tauros Media has integrated numerous applications with Mailchimp, such as SEOshop and Magento. Because of our expertise as an integrator, Just Eat has given us the challenge to provide a seamless integration between Mailchimp and their e-commerce application. In 2015, Tauros Media provided an app that serves as the middle man between both systems.
Users that subscribe for the newsletter at the website of Just Eat are automatically added to the right newsletter list in Mailchimp. This helps them to only receive offers from kitchens in their specific region. The app saves Just Eat double work, and thus time and money. Therefore Tauros Media’s solution is a vital link in their business. In the coming period the app will be maintained and developed even further.