Like online marketing stands for the marketing of products (or services) via the internet, online marketing strategy stands for the logical and planned implementation of all channels and resources to reach your customers.

That is not just about your website. Although it is the online flagship of your company, it is just one channel. Your online marketing strategy therefore should deploy as many different channels and resources as possible to bring your brand, service or product to the attention of your target group.

A clear online marketing strategy provides direction – after all, you did formulate a number of objectives – and this helps you to take the right decisions. An additional benefit of online marketing is that all results are measurable. You can see precisely how many people have seen your advertisement or mailing, how many clicked-through and what was their behaviour on the landing page or website.

In this way a direct relation is made between the advertisement and the so-called conversion (the purchase, request for a quotation, download, et cetera). Thus you have direct insight in what works and what does not and can you adjust your strategy where required.