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Using a web shop abroad instantly expands your sales area. Immediately you tap into a huge international market with Millions of potential customers. Of course there are risks as well. But, with the right action plan and the right team around you, you will be able to rollout your business ‘cross-border’ – we know from experience. So, let us assist you to extend your sales reach abroad and increase your sales.
You do not do cross-border e-commerce on the side. You will have to make serious investments in many areas. That is why it is good to check first whether or not it makes sense to enter the market abroad. That’s the reason that we did market research and a competitors analysis in China first for TV-chef Jamie Oliver. Then we advised him regarding his e-commerce strategy and choice of platform. Because of our efforts he now has successfully rolled out his own line of pots and pans in China.
What do you need to consider when you want to setup your own sales platform abroad? What is the work that your organisation will have to deal with?
Of course that is the realisation of the platform itself and the technical interface with foreign channels. But consider as well the translation of all your (product) content and the SEO/SEA marketing on local search engines.
Furthermore you will have to get into international shipping and whether or not you are able to logistically handle an increased demand. And how will you design your financial processes? You will have to deal with importation fees, foreign currencies, different VAT-tariffs and other payment providers. All this you will have to deal with at your back-end.
An alternative may be to connect to the foreign e-marketplaces first. Like you can offer your products in the Netherlands via Bol.com, abroad you can do that, for instance, via Amazon or Alibaba (JD, Tmall). In this way you can easily present your products ‘shop-in-shop’ to the local population.
This strategy helps to determine where the demand is with your foreign customers. It provides quick insight in which product sells well. Later you can choose to market your business on your own platform and channels. It is convenient to explore the market in this way before you need to realise a full web shop in a foreign language.
Per country we know what to do to successfully rollout your e-commerce. All over the world we know what the best online and offline channels are and we will arrange your connection to them.
We know our way around in China, Russia and North America and we will make sure that you will have access to the right platforms and that you – with the support of our local partners – will enter the market quickly.
We will help you using native professionals with the translation of your content and online marketing. We will take care of your SEA on Baidu in China or Yandex in Russia. Furthermore, we will arrange for the technical interfaces with platforms like Alibaba, JD or Amazon – without you paying the jackpot for that.
Do you want to speak with one of our specialists and have a free sparring session on your cross-border challenges? Please leave your details. We will contact you immediately for a free consultation.
Tauros Media Nederland B.V.
Van Baerlestraat 124
1071 BD Amsterdam
Tel: +31 (0)20 7721309
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