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For consumers the boundary between an online shop and a real shops does no longer exist. A customer’s main concern is to purchase a product or service without a hassle or to look into the options to do so.
The Omni-channel concept fulfils this feeling by fusing all your sales channels around your customer. Not just your online channels mutually, but also including your real-world shops, and even the underlying systems – for instance your supply or point-of-sale systems.
Everything in your company – digital or physical – will be interconnected and evolves around one thing only: customer convenience.
There is a tremendous growth in e-commerce worldwide. The volume of online purchases increases exponentially. Furthermore there is an enormous expansion in m-commerce – purchases via smartphones. This mobile device not only more often replaces the PC in online purchases, but it plays a very important role in the orientation phase as well. Virtual reality is also knocking on the door.
Whether or not these online developments will be negative for physical retail, is not an issue for us. We just observe a mutual reinforcement – assuming that these channels are well tuned together. The better you will let these worlds fuse, the more successful your company or brand will be.
To put it differently, the digital channels in your business will be of the utmost importance in the near future. It simply will be the difference between a successful or unsuccessful company. But in order to have the physical and online world of your business seamlessly complement each other, an intelligent IT-architecture is an absolute must. We can mean EVERYTHING for you in this respect!
Customers on their ‘customer journey’ want more than just relevant product information on their way to the check-out. That is too easy. People want convenience at every level of interaction with your company.
People want insight in the stocks, pay easily, decide where and when to pick-up an order or have it delivered at home. People expect personal assistance and tailored advice – real-time and any time. In case of a question or a complaint, people count on your availability on all social media channels, on your immediate access to all personal details and on a tailored solution.
This asks a lot from your organisation. An excellent back office and reliable connections between your systems. But also dedicated and competent staff. Omni-channel therefore not only means adaptations at the technical level, but even of the mind-set of your staff.
In spite of all these additional efforts, the Omni-channel concept will bring you a lot of benefits. We will unburden you completely!
So IT technology plays a very prominent role in the Omni-channel strategy.
Furthermore you will have to merge your stock, logistics and administration seamlessly by coupling all databases and adjusting all data flows. You will never be successful without a thorough technical architecture and smart applications.
In broad strokes, the technology behind your Omni-channel should be scalable, flexible, fast and simple to use.
Our ready-to-use packages offer the biggest convenience:
• Distribute your product texts and photos simply across all channels from one central point using Media Cockpit – our flexible PIM system.
• Simplify your order processing and integrate your customer service with ShopCtrl – the best ERP system..
• Manage your stock easily with real-time access to all logistical processes – the ultimate WMS
Does this mean that you will have to start all over and replace all your current systems in order to correctly implement our Omni-channel concept? To the contrary! We will integrate our Omni-channel solutions in your current application landscape. We will ensure that your company continues to develop while using the systems that are present. In this we are absolutely unique!
We guarantee 100% connectivity with other systems. Our experts have thorough knowledge of all types of programming languages, web services and APIs. We vouch for the high quality of our programming codes.
As your systems are all connected and you are able to access all data centrally, you can make razor-sharp analyses of your company. Based on hard data, you have full understanding of your business. Think stock levels, sales figures, the relation between online purchases and purchases of the same product in the physical store.
No more random shooting at all customers, but a specific aim on every customer. Because you have insight in, for instance, purchase history, online behaviour and even what somebody deleted from the online shopping cart, you know exactly what your customer likes and needs. In this way you will increase the yield of your ad-campaigns even more.
Because both your online channels and your physical stores are connected into one stock management system, you will have real-time access to the status of your stocks. This allows you to quickly respond to all trends and developments. When, for instance, the red hats are selling very fast, you are able to act in time.
Do you want to speak with one of our specialists and have a free sparring session on your Omni-channel challenges? Please leave your details. We will contact you immediately for a free consultation.