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A clear e-commerce strategy – and particularly the swift its implementation– is more important than ever for online businesses. Many companies, however, struggle to formulate strategic e-commerce objectives, and struggle even more to achieve them. In the beginning one is glad to be online as it is.
It is, however, important that you formulate objectives for the short and long term – even though they are only broad strokes. It provides your company with a clear starting point and with a dot on the horizon. Next to that it is indispensable to be able to make the right choices and to distribute your budgets appropriately.
We assist large (inter)national brands in determining their e-commerce strategy. Not only on the Dutch market, but primarily abroad. Many of our customers are doing business on the American and Asian markets. We are agile, flexible and with a very practical mind-set. With this attitude we assist our customers to formulate and achieve their e-commerce objectives.
Let us help you as well to form and shape your e-commerce strategy. And, more importantly, to give it hands and feet instantly. Together we will be able to achieve your business goals as quickly as possible.
When we speak with companies about e-commerce strategy, often they think of online marketing first. And of course your online marketing tools and the way you implement them are an important element. But e-commerce strategy entails much more. It directs your overall business and it distinguishes you from other online parties. That encompasses much more than just your web shop, it permeates the fibres of your organisation. For example, think of: :
How scalable is it and how easy can you react to sudden changes?
How well-adjusted is your organisation to e-commerce? What is the appropriate level of knowledge of even the appropriate personal attitude of your staff?
Which channels are available for the customer (mail, phone or also social media and live chat)? What is the quality? How important is your CRM?
How is order processing organised and how do your customers assess your organisation in this respect?
Wilt u één van onze specialisten spreken om kosteloos te sparren over uw e-commerce uitdagingen? Laat dan uw gegevens achter. We nemen direct contact met u op voor een gratis consult.
Tauros Media Nederland B.V.
Van Baerlestraat 124
1071 BD Amsterdam
Tel: +31 (0)20 7721309
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