Research of Nielsen (2011) has shown that over 50% of all web shop visitors enter a search query through the open search field.

In standard Magento they can only search a product name in the open search field. This results in that visitors do not always find what they were looking for.

With the Advanced search module of Tauros Media the open search of Magento is extended to search by:

• Brand
• Product code / SKU
• Other desired searchattributes

Thanks to the Custom search module your visitors can quickly find what they are looking for and the conversion of your webshop will improve.

The advanced search function can optionally operate in conjunction with the Magento Ajax search module.