Magento has built a system to create and send newsletters, but it is relatively limited.
Thus, only one mailing list can be created and the newsletter template is completely built from HTML. This makes it quite difficult to adjust the newsletter. Another disadvantage is that messages can only be transmitted to not more than 100 users at a time. Many newsletter subscribers can therefore recieve the newsletter relatively long before everyone else has received the newsletter. In addition it has the chance to land in a spam list.
If the standard newsletter system is not enough for you, then the Magento MailChimp module is advised. This is coupled with the Magento MailChimp, a service that makes it so newsletters can be sent easily.
Benefits of MailChimp are:
The Magento MailChimp module has the following features :
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URL of the front of the website
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Access to all write permissions (S)FTP, cPanel, Plesk or another control panel of the test server that runs the shop: URL, username and password (if applicable)
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