Where banners in the offline world are often tangible and in many cases tearable, the virtual version features kilobytes and an indestructible character. Tauros Media feeds both worlds with beautiful banners.
A professional banner design is more than just a well-designed image. It can help reach goals. If that goal is to improve the sales of your web shop, Tauros Media will investigate which look & feel and which palette of colors the banner needs to score as many valuable clicks as possible. This means clicks from visitors that belong to your target audience which can directly or indirectly result in increased sales.
Red = action
Based on our experience, the color blue exudes confidence and is therefore often suitable for insurance companies and other companies that want to give themselves that impeccable look. Red buttons traditionally cause an I-have-to-act-and-click-feeling in visitors and there is much more practical experience our banner designers can draw from during their work.
Tauros Media designs its Internet banners according to IAB standards. These are international guidelines for banners that our designers strictly observe. Our banners are light-weight to avoid slowing down websites unnecessarily and they are delivered in the following standard formats:
728 x 90 pixels, leaderboard banner
468 x 60 pixels, full banner
300 x 250 pixels, medium rectangle banner
336 x 280 pixels, large rectangle banner
120 x 600 pixels, skyscraper
160 x 600 pixels, wide skyscraper banner
234 x 60 pixels, half banner
120 x 60 pixels button
From movie trailers to speeding motorcycles
Tauros Media Internet banners have the file formats .AI, .JPEG, .GIF and .SWF. The first stands for Adobe Illustrator. This is the name of a graphical software package that Tauros Media uses to develop banners, but also the format a lot of printers require to transform our design into a poster or another expression in the offline world. .JPEG is the format of static banners, banners that don't move. In contrast, .GIF and especially .SWF can bring banners to life. Think about motorcycles that start speeding across the screen after a mouse over, or a movie trailer that starts playing at the click of a button.
All in all, the Tauros Media banner designers are equipped with the resources and knowledge to realize your custom banners. Feel free to contact us for more information.